Drøbakfestivalen is a annual two-day music festival, playing host to a variety of artists, with its first event taking place June 2016 in the small picturesque seaside town of Drøbak by the Oslofjord, Norway.

We worked with Drøbakfestivalen organisers HES to develop a visual identity for the festival that would work in print across t-shirts, tote bags, posters and signage, and online, from website to social media channels that included Instagram, Snapchat and Facebook.

Inspired by Drøbak’s seaside location and hot summer days, we created a visual language thoroughly and intentionally nostalgic in tone, mixing candy colours, with music and beach resort-related imagery such as sunglasses, icecream, floaties. These are set within a modular grid-based system that provides visual variety and a practical flexibility that captures the breadth of the festival, and works well across a variety of print contexts and digital platforms.