The Administrative Research Institute (AFF) provides open-enrollment executive training from the Norwegian School of Economics. Since 2008, it has been acknowledged annually by The Financial Times as one of the top providers in the world.
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We worked with AFF to create a new visual identity that would better reflect their professional standards, exclusivity, and distinguish them from their competitors. This extended to a redesign of all printed communication and, in collaboration with Mesén, a new approach to AFF’s website.
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Our solution, through revised typography, improved layouts and a cleaner colour palette of silver block foil and cool grey Colorplan paper, emphasises the high quality of AFF’s programme and its international recognition.
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A new website, which sees a reduction in pages, a simplified menu, coloured boxes, larger type, bite-sized information that leads to in-depth content, alongside colour illustration, improves legibility and accessibility, is intuitive and informative, and has a playfulness that distinguishes AFF from its competitors. Visit the website.
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