Identity for the Finnish born, Swedish speaking, Norwegian resident and very talented photographer Thomas Ekström. The visual identity is based on Thomas’ un-Norwegian origin by highlighting the umlaut that tells about his origin and identity. The umlaut can be interpreted as a face, a lens with two eyes looking up, or something entirely else. It is used on all surfaces to create an eye-catcher. Combined with the geometric sans serif font GT Walsheim and the cream colored paper Munken Pure we get a professional and masculine expression that at the same time is warm and friendly.

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To highlight and focus on the pictures we have kept the website clean and uncluttered without disturbing elements that can change the perception of colors, contrasts and composition. Visit the website.